#nomakeupselfie Proves Haters Wrong Raising Over £1million in 24 hours for UK Cancer Charity

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Cancer Research UK overwhelmed with donations after a popular online marketing campaign asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral.

  • More than 800,000 donations
  • Raising more than £1million in 24 hours
  • A rise in people donating at Cancer Research UK shops
  • Huge peak in visits to the Cancer Research website
  • Sparks a new Facebook page No Make Up Selfie with more than 200,000 likes

Cancer Research Raise 1 Million

A cancer charity in the UK has seen an incredible surge in online donations after an online campaign to try and raise awareness of breast cancer has spiralled into a social frenzy.

Women have been posting “bare-faced” #nomakeupselfie ‘s of themselves and uploading to various social media sites and then nominating their friends to do the same.

The surge of #nomakeupselfie ‘s is continuing to rise on social networks and so too are the generous donations towards Cancer Research UK.


The charity have stated “We have seen a large increase in the volume of donations since yesterday”. Carolan Davidge, director of communications at Cancer Research UK said, “The #nomakeupselfie Twitter trend isn’t something Cancer Research UK started – but it’s great to see so many people getting involved to help raise awareness of cancer amongst their friends and family. If people would like to choose to support our work to beat cancer sooner, they can visit www.cruk.org or donate by texting BEAT to 70099 to donate £3 alongside their selfie.”

Well done to all the women all over the world. Your doing a fantastic job!

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